Kisanlink - An Agritech Platform
Kisanlink - An Agritech Platform
Kisanlink - An Agritech Platform
An Agri e-commerce platform that facilitates trade through rural entrepreneurs
An Agri e-commerce platform that facilitates trade through rural entrepreneurs
An Agri e-commerce platform that facilitates trade through rural entrepreneurs
Role
Role
UI UX Designer
UI UX Designer
Industry
Industry
Agritech
Agritech
Applications
Applications
Agent
Agent
Timeline
Timeline
30 Days
30 Days
OVERVIEW
OVERVIEW
About Project
About Project
Kisanlink is an Agritech platform focused on connecting agribusinesses with farmers through technology. The platform’s mobile app will empower agents to register farmers, access and deliver products, and provide essential farm services like finance, advisory, soil testing, and more—all directly at the farmer’s location.
Kisanlink is an Agritech platform focused on connecting agribusinesses with farmers through technology. The platform’s mobile app will empower agents to register farmers, access and deliver products, and provide essential farm services like finance, advisory, soil testing, and more—all directly at the farmer’s location.
Project Goal
Project Goal
The project aims to streamline agricultural service delivery by equipping agents with a user-friendly app, enabling easy farmer management and on-site service provision. This will ultimately improve rural access to essential products, enhancing productivity and creating income opportunities.
The project aims to streamline agricultural service delivery by equipping agents with a user-friendly app, enabling easy farmer management and on-site service provision. This will ultimately improve rural access to essential products, enhancing productivity and creating income opportunities.
Roles & Responsibilities
Roles & Responsibilities
As the UI/UX Designer, I conduct in-depth research, including competitor analysis, user interviews, and market studies, to inform project direction. I document all requirements, crafting user stories and defining modules to ensure alignment with client expectations. My work includes designing user flows, wireframes, and high-fidelity prototypes, iterating based on feedback. Collaborating with developers, I ensure the design aligns with project goals and functionality, delivering a polished final product that meets client specifications and enhances user experience.
As the UI/UX Designer, I conduct in-depth research, including competitor analysis, user interviews, and market studies, to inform project direction. I document all requirements, crafting user stories and defining modules to ensure alignment with client expectations. My work includes designing user flows, wireframes, and high-fidelity prototypes, iterating based on feedback. Collaborating with developers, I ensure the design aligns with project goals and functionality, delivering a polished final product that meets client specifications and enhances user experience.
PROBLEM
PROBLEM
Demanding Work Schedules
Many agents juggle hectic schedules and irregular hours due to commitments with other jobs, making it difficult to manage responsibilities efficiently.
Many agents juggle hectic schedules and irregular hours due to commitments with other jobs, making it difficult to manage responsibilities efficiently.
Limited Income Opportunities for Rural Youth
Young people in villages have few sustainable income opportunities, limiting their ability to secure stable, local employment in agriculture-related fields
Young people in villages have few sustainable income opportunities, limiting their ability to secure stable, local employment in agriculture-related fields
Scarcity of Accessible Training Programs
Practical, readily available training for agents is lacking, leading to gaps in essential skills and preparedness for agritech roles.
Practical, readily available training for agents is lacking, leading to gaps in essential skills and preparedness for agritech roles.
Fragmented Product and Service Access for Farmers
Farmers often need to connect with multiple providers to obtain products and services, resulting in an inefficient and fragmented experience.
Farmers often need to connect with multiple providers to obtain products and services, resulting in an inefficient and fragmented experience.
Lack of Consulting Services
With limited access to consulting support, many farmers are unable to fully utilize available services that could enhance their agricultural productivity.
With limited access to consulting support, many farmers are unable to fully utilize available services that could enhance their agricultural productivity.
SOLUTION
SOLUTION
Flexible Working Hours for Agents
Agents have the freedom to work at their own pace, allowing them to manage tasks at times that suit their schedules.
Agents have the freedom to work at their own pace, allowing them to manage tasks at times that suit their schedules.
Potential to Earn 1 Lakh INR Annually
Agents can achieve substantial earnings, with the potential to make up to 1 Lakh INR in a year, providing a stable source of income.
Agents can achieve substantial earnings, with the potential to make up to 1 Lakh INR in a year, providing a stable source of income.
Free Training on Products & Services
We provide complimentary training programs to equip agents with the knowledge and skills needed to deliver high-quality service to farmers.
We provide complimentary training programs to equip agents with the knowledge and skills needed to deliver high-quality service to farmers.
Single Point of Contact for Farmers
Farmers benefit from a single, dedicated agent to handle all aspects of farming needs, ensuring streamlined and efficient service.
Farmers benefit from a single, dedicated agent to handle all aspects of farming needs, ensuring streamlined and efficient service.
Consulting Support and Doorstep Delivery
Our services include expert consulting and doorstep delivery, offering farmers end-to-end solutions and convenience in accessing resources.
Our services include expert consulting and doorstep delivery, offering farmers end-to-end solutions and convenience in accessing resources.
DESIGN STRATEGY
DESIGN STRATEGY
Executive Intent
Executive Intent
The design aims to create an intuitive platform that empowers agents to support farmers efficiently, aligning with Kisanlink’s mission to enhance agricultural productivity. Usability, flexibility, and a seamless experience are central to meeting the needs of rural communities.
The design aims to create an intuitive platform that empowers agents to support farmers efficiently, aligning with Kisanlink’s mission to enhance agricultural productivity. Usability, flexibility, and a seamless experience are central to meeting the needs of rural communities.
Target Audience
Target Audience
Kisanlink agents, primarily rural young professionals with limited digital training.
Kisanlink agents, primarily rural young professionals with limited digital training.
Farmers seeking a simple, reliable experience to access products, services, and consulting.
Farmers seeking a simple, reliable experience to access products, services, and consulting.
From Age 25 to 70 yrs old
From Age 25 to 70 yrs old
General Tasks
General Tasks
Agent onboarding, product/service viewing, and farmer registration.
Agent onboarding, product/service viewing, and farmer registration.
Farm data management and service tracking.
Farm data management and service tracking.
Enabling agents to offer consulting and manage end-to-end service delivery.
Enabling agents to offer consulting and manage end-to-end service delivery.
Success Factors
Success Factors
High agent adoption rates and engagement levels.
High agent adoption rates and engagement levels.
Positive feedback from agents and farmers on usability.
Increased access to essential services for farmers, improving productivity.
Increased access to essential services for farmers, improving productivity.
DESIGN PROCESS
DESIGN PROCESS
EMPATHIZE
EMPATHIZE
Clients Requirements
Clients Requirements
Agritech Platform
Agritech Platform
Android
Android
End Customer
End Customer
User Order Placement Workflow
User Order Placement Workflow
Online Payments
Referral Workflow
Coupons Engine
Coupons Engine
Social Media Integration
Social Media Integration
City Wise Centres with traders
City Wise Centres with traders
Door step product delivery
Order tracking Information
Order tracking Information
Own pickup & Delivery agents
Own pickup & Delivery agents
Competitor Analysis
Competitor Analysis
Stack Holders Interview Questions
Stack Holders Interview Questions
What challenges do farmers encounter in their daily operations, such as managing weather, market prices, and resource limitations?
What challenges do farmers encounter in their daily operations, such as managing weather, market prices, and resource limitations?
What types of information would farmers find most useful on an agriculture app, like real-time weather, market prices, or crop health insights?
What types of information would farmers find most useful on an agriculture app, like real-time weather, market prices, or crop health insights?
How could an agriculture app provide valuable data insights to help farmers make proactive, well-informed decisions?
How could an agriculture app provide valuable data insights to help farmers make proactive, well-informed decisions?
Are there any concerns farmers may have regarding the accuracy and reliability of the app’s data and recommendations?
Are there any concerns farmers may have regarding the accuracy and reliability of the app’s data and recommendations?
What features would be most valuable for farmers in an agriculture app, such as crop health monitoring or pest control advice?
What features would be most valuable for farmers in an agriculture app, such as crop health monitoring or pest control advice?
How important are user-friendliness and ease-of-use for farmers when adopting new technologies?
How important are user-friendliness and ease-of-use for farmers when adopting new technologies?
In what ways could an agriculture app improve the sustainability of farming practices through resource efficiency?
In what ways could an agriculture app improve the sustainability of farming practices through resource efficiency?
Are there specific regulations or standards within the agriculture industry that the app must comply with?
Are there specific regulations or standards within the agriculture industry that the app must comply with?
Observations
Observations
DEFINE
DEFINE
User Persona
User Persona
Empathy Map
Empathy Map
IDEATE
IDEATE
Information Architecture
Information Architecture
User Flow
User Flow
DESIGNING & PROTOTYPE
DESIGNING & PROTOTYPE
Brand Guidelines
Brand Guidelines
Style Guide
Style Guide
Components
Components
Low - Fidelity Wireframes
Low - Fidelity Wireframes
High Visual Designs
High Visual Designs
Let’s explore the visuals and take a closer look at the screens I have designed.
Let’s explore the visuals and take a closer look at the screens I have designed.
Let’s explore the visuals and take a closer look at the screens I have designed.
Onboarding Process
Onboarding Process
Onboarding Process
Users log in with their mobile number and verify via OTP. They then provide personal details, address, KYC documents, and bank information for secure and compliant platform access.
Users log in with their mobile number and verify via OTP. They then provide personal details, address, KYC documents, and bank information for secure and compliant platform access.
Users log in with their mobile number and verify via OTP. They then provide personal details, address, KYC documents, and bank information for secure and compliant platform access.
Home Page Overview
Home Page Overview
Home Page Overview
The home page features a dashboard where agents can track overall earnings, current orders, new offers, and recent activity. Agents can set monthly earning goals and use the plus icon to access key sections like Products, Farmers, Services, and Training easily.
The home page features a dashboard where agents can track overall earnings, current orders, new offers, and recent activity. Agents can set monthly earning goals and use the plus icon to access key sections like Products, Farmers, Services, and Training easily.
The home page features a dashboard where agents can track overall earnings, current orders, new offers, and recent activity. Agents can set monthly earning goals and use the plus icon to access key sections like Products, Farmers, Services, and Training easily.
Farmer Management
Farmer Management
Farmer Management
Agents can add farmer details, including basic and payment information, and favorite farmers for quick access. They can assign products and services and view complete farmer profiles, including farm details and order history, for efficient management.
Agents can add farmer details, including basic and payment information, and favorite farmers for quick access. They can assign products and services and view complete farmer profiles, including farm details and order history, for efficient management.
Agents can add farmer details, including basic and payment information, and favorite farmers for quick access. They can assign products and services and view complete farmer profiles, including farm details and order history, for efficient management.
Farm Management
Farm Management
Farm Management
Agents can add farms by entering farm details, farmer information, and geotagged locations. They can view and filter farms by crop type and variety for efficient organization.
Agents can add farms by entering farm details, farmer information, and geotagged locations. They can view and filter farms by crop type and variety for efficient organization.
Order Management
Order Management
Agents can track orders by status, filter products and services, and view delivery details. Post-delivery, they can check tracking, status, and earned incentives.
Agents can track orders by status, filter products and services, and view delivery details. Post-delivery, they can check tracking, status, and earned incentives.
Product Management and Checkout
Product Management and Checkout
Product Management and Checkout
Agents can browse a comprehensive list of products and categories, add desired items to their cart, and proceed to checkout. During checkout, they provide necessary details, enter payment information, and complete the transaction seamlessly.
Agents can browse a comprehensive list of products and categories, add desired items to their cart, and proceed to checkout. During checkout, they provide necessary details, enter payment information, and complete the transaction seamlessly.
Agents can browse a comprehensive list of products and categories, add desired items to their cart, and proceed to checkout. During checkout, they provide necessary details, enter payment information, and complete the transaction seamlessly.
TESTING
TESTING
Feedback
Feedback
Farmers are happy that they don't have to travel long distances to buy or sell products. With the app, they can access it from the comfort of their homes or farms.
Farmers are happy that they don't have to travel long distances to buy or sell products. With the app, they can access it from the comfort of their homes or farms.
Now, we can compare prices of different products across various agents and make informed decisions about buying and selling
Now, we can compare prices of different products across various agents and make informed decisions about buying and selling
The app has helped farmers and small-scale producers reach new markets and expand their customer base, which can improve their income and livelihoods.
Farmers want a new feature that provides valuable information about best practices in agriculture, weather forecasts, and other relevant information, which can help them improve their farming practices and increase their productivity.
Farmers want a new feature that provides valuable information about best practices in agriculture, weather forecasts, and other relevant information, which can help them improve their farming practices and increase their productivity.
